Jostens Breaks Through The Clutter

This afternoon, Olly Offal came home with this charming (and personalized!) flyer which practically promised eternal damnation and fewer college choices for not ordering a fifth grade yearbook.

Olly’s got many strengths, but communicating about school is not one of them. (The women’s national Olympic field hockey visited his elementary school a couple years ago, and didn’t crack his daily top three announcements, which were 1. What he ate for lunch, 2. How he did in kickball at recess and 3. If he got any strikes.) I give kudos to Jostens for effective flyer design because my child was panicked I did not order a yearbook that I didn’t know was available to order. (There weren’t any PTO announcements, which is how I learn about such things.)

Things That Got Olly in a Dither:

1. ALL CAPS

2. HIS NAME

3. BRIGHT NEON GREEN

4. HE COULD POSSIBLY BE MISSING OUT ON SOMETHING

5. THE WORD DEADLINE (Mom’s a writer! She’s good with those!)

Other Documents I Wish Were Designed Like This

1. The dreaded reading log

2. Vocabulary and spelling lists

3. Permission slips

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Jostens Breaks Through The Clutter

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